In recent years, the traditional estate agent market has been disrupted by the emergence of online estate agents such as Purplebricks. However, despite the rise of these new players, traditional estate agents have been recognized for their excellence by Superbrands, a global independent arbiter of branding.
Superbrands is an organization that recognizes the most successful and trusted brands in the world. It is a highly respected and sought-after accolade, and only the best brands are awarded the Superbrands title. This year, Superbrands has recognized several traditional estate agents as some of the world’s best brands.
The traditional estate agents that have been awarded the Superbrands title include Foxtons, Savills, and Knight Frank. These three companies have been in business for many years and have built up a strong reputation for providing excellent service to their customers. They are also well-known for their innovative marketing strategies and use of technology to make the process of buying and selling property easier.
The recognition from Superbrands is a testament to the strength of traditional estate agents in the face of competition from online estate agents such as Purplebricks. While Purplebricks has seen its share price plummet in recent months, traditional estate agents have continued to thrive.
The recognition from Superbrands is also a sign that traditional estate agents are adapting to the changing market and embracing new technologies to stay competitive. For example, Foxtons has recently launched an app that allows customers to view properties and book viewings on their smartphones.
Overall, the recognition from Superbrands is a sign that traditional estate agents are still a force to be reckoned with in the property market. Despite the rise of online estate agents such as Purplebricks, traditional estate agents have continued to provide excellent service and remain competitive in an ever-changing market.