In recent years, the online estate agency Purplebricks has been a disruptive force in the real estate industry. The company has sought to revolutionize the way people buy and sell homes by offering a low-cost, high-tech alternative to traditional estate agents. Now, in an effort to reassert its disruptive influence, Purplebricks has announced that it is reducing its fees.
Purplebricks’ fees are now lower than ever before. The company is offering a flat fee of £895 for selling a property, compared to the traditional estate agent fee of around 1.5% of the sale price. This means that Purplebricks customers can save thousands of pounds in estate agent fees when selling their home. In addition, Purplebricks is also offering a free valuation service and a free listing on Rightmove and Zoopla.
The move by Purplebricks is part of a wider trend in the industry. Online estate agents are increasingly looking to undercut traditional estate agents by offering lower fees and more services. This has led to a shake-up in the industry, with traditional estate agents having to adapt or risk being left behind.
The move by Purplebricks is also part of a wider shift in the industry towards digital services. The company is looking to capitalize on the growing trend of people using online services to buy and sell homes. By offering lower fees and more services, Purplebricks is hoping to attract more customers and reassert its disruptive influence in the industry.
The move by Purplebricks is likely to be welcomed by many customers looking to save money when selling their home. However, it remains to be seen whether this will be enough to help Purplebricks regain its position as a disruptive force in the industry. Only time will tell if this move will be enough to help the company reassert its influence.