Michael Bruce, the founder of Purplebricks, is seeking to regain control of the online estate agency he founded in 2014. Bruce, who was ousted from the company in 2018, is now attempting to buy back the company he created.
Purplebricks is an online estate agency that has revolutionized the way people buy and sell homes. The company offers a hybrid model of estate agency, combining traditional estate agents with online services. It has become one of the most successful online estate agencies in the UK and has expanded into Australia, Canada and the US.
Bruce was forced out of the company in 2018 after a disagreement with the board of directors over the company’s direction. Since then, he has been trying to regain control of Purplebricks. He has now made an offer to buy back the company for £150 million.
If Bruce is successful in his bid, it could mean a major shake-up for Purplebricks. Bruce has said that he would focus on improving customer service and expanding the company’s reach. He has also said that he would look to reduce costs and make the company more efficient.
The outcome of Bruce’s bid is still uncertain. The board of directors will have to decide whether to accept his offer or not. If they do, it could mean a major change for Purplebricks and the online estate agency industry as a whole.
It remains to be seen whether Bruce will be successful in his attempt to regain control of Purplebricks. Whatever happens, it is clear that Bruce is determined to make his mark on the online estate agency industry once again.